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# My Thoughts
- upstart - 갑자기 성공하거나 부상한 사람(또는 회사)
- intensify /ɪnˈtensɪfaɪ/ - (정도·강도가) 심해지다(격렬해지다); 심화시키다, 강화하다 (=heighten)
#### Why? (목적 - 왜 기록하는가?)
- 영어 스터디 진행 상황을 트래킹
#### How? (방법 - 어떻게 활용할까?)
- 학습 인증을 통해 지속적인 추진력을 얻는다.
#### What? (결과 - 무엇을 창조할까?)
- 눈에 띄는 표현을 외우고 활용한다.
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# Summary
- Speak aloud - 07:27
## Highlights
- The company has started rolling out on its search page what it calls “AI Mode,” which answers search queries in a chatbot-style conversation without the standard list of blue links.
- The change marks Google’s most ambitious effort to date to confront the AI ==upstarts== that [threaten its flagship search product](https://www.wsj.com/tech/personal-tech/google-search-chatgpt-perplexity-gemini-6ac749d9?mod=article_inline) and largest source of revenue.
- AI chatbots are fundamentally changing the way users search for information. In response to queries, OpenAI’s ChatGPT and its competitors aggregate information in conversational responses. Users don’t click on multiple links as often as they might while searching Google.
- To get ahead in the AI race, Google has been improving the capabilities of its own AI model and chatbot, [known as Gemini](https://www.wsj.com/tech/ai/google-gemini-2025-chatgpt-openai-b6eb595d?mod=article_inline), and adding AI features to many of its products.
- Google said it also plans to introduce a feature within AI Mode allowing users to upload a photo of themselves and virtually try on clothes while online shopping.
- Competition has ==intensified== since. During his trial testimony earlier this month, Apple executive Eddy Cue also said Google searches in Safari had recently fallen for the first time in two decades.
- The judge is now considering a range of potential remedies, including forcing the sale of the company’s Chrome browser.
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## Words and Idioms
- upstart
a person who has just started in a new position or job but who behaves as if they are more important than other people, in a way that is annoying
(명사)
건방진 놈, 갑자기 성공하거나 부상한 사람(또는 회사)
특히 **경험은 없지만 빠르게 성장하거나 눈에 띄는 존재가 된 경우**, 종종 기존 질서나 권위에 도전하는 신참을 말함
**(형용사)**
**upstart company/startup** = 신생 기업, 떠오르는 기업
- intensify /ɪnˈtensɪfaɪ/
to increase in degree or strength; to make something increase in degree or strength
(정도·강도가) 심해지다(격렬해지다); 심화시키다, 강화하다 (=heighten)
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# References
[Google Takes Aim at AI Firms Challenging Its Search Dominance](https://www.wsj.com/tech/ai/google-takes-aim-at-ai-firms-challenging-its-search-dominance-917633a0?mod=mhp)
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# Links
[[_MOC_2_English]]
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# Tags
#english #study #google #ai #searchengine #chatgpt
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# Aliases
#영어 #공부 #구글 #인공지능 #검색엔진 #챗GPT
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